Jumia , Africa’s eCommerce platform, just shared its Q1 2025 financials, and while the numbers look rough on the surface, there are some promising signs. Revenue dropped by 26% to $36.3 million, mostly because of a slump in corporate sales in Egypt and currency troubles in key markets. The company’s operating loss widened to $18.7 million, and adjusted EBITDA loss hit $15.7 million, but the good news is that its loss before inc0me tax improved significantly, dropping to $16.5 million from over $39 million the year before. This big jump was mainly due to a sharp reduction in finance costs, thanks to more stable exchange rates in Nigeria and Egypt compared to last year. Operationally , Jumia is seeing real momentum. Orders for physical goods jumped by 21% — the highest in two years — while active customers rose by 15%. Their move into rural areas is paying off, and Nigeria, one of its biggest markets, saw orders climb by 22%. JumiaPay is also holding steady....
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